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At the time of fall September," follow" the Sohu automobile  Connecteur OBD2 doctor group " into the" Nissan" Guangzhou Huadu plant study tour, two days of time limited, for the automotive Ford Dis professional doctor, perhaps can only get from perceptual knowledge and general impression, not deep enough, but I still benefit.

In recent years, by some chance, visited many of the domestic automobile factory, and down to the workshop, such as FAW Volkswagen, FAW Audi, FAW car, FAW Toyota, Shanghai Volkswagen, Shanghai GM, Geely, brilliance, BYD, Thai, Honda, Beijing modern, NAC, Hafei, nearly twenty, some even more Programmateur de clé auto than once. Unfortunately, only the East, Changan and other inland west Connecteur OBD2 of a few there have been there, so the" Huadu trip" special treasure.

Conveying the legendary Huadu plant

Guangzhou is the stronghold of Japanese cars, in addition to the Dongfeng Nissan, and Toyota and Honda, Japanese cars occupy in the big three, also occupies a dominant share in  Ford Dis South market. The Huadu plant is the most important production base of Dongfeng Nissan X-Trail, Qashqai, Tiida, Tiida, Wei, leisure, and many other star car gets offline here; Dongfeng Nissan still have a factory in Xiangfan, mainly the production of sounds of nature.

In 2003 I in a Shandong newspaper automotive editor, with local Dongfeng Nissan dealers get along very good, then the" sunshine" is almost the only cars, selling in the market very, was higher than the Excelle, Bora Elantra, intermediate car, now stage a comeback, reminds me of a lot of emotion. Give me remember and Gemini Tiida, Tiida and sounds, they still Dongfeng Nissan as flagship product, in the family and public service vehicles, is a successful model. Peaches and plums do not have to talk , yet the world beats a path to them. Today, Nissan has spring garden, flowers blossoming, whether classical or new models, as part of the legend, with its low-key attitude, deducing proof of strength, attracting consumers.

In the assembly and engine assembly shop, watching the flexible production line orderly arrangement along the various models, one of my feelings, Nissan was able to succeed in their Ford Dis products, a true reproduction of its excellent quality and the connotation of the brand, to meet the needs of Chinese consumers comprehensive price and product competitiveness to win the market. Often say" marketing Toyota, Nissan, although technology" in the technological competition of the ordinary consumer is often only see the surface, Nissan real technology embodied in the engine, such as VQ35DE, but it is a comprehensive technology into the process, Nissan products can withstand market test, reflects the people of its mature, advanced and more technology and the Programmateur de clé auto trust", car of life" concept of identity.

Kai Chen and the" independent" strategy

I also thought of Dongfeng Nissan is promoting its own brand strategy. Dongfeng Nissan" Kai Chen" brand plan has been released, upcoming production models are also being exposed, and the first vehicle next year officially listed. The car of the joint venture enterprises to make own brand, is thought to be behind the times enterprise transformation needs. In this regard, Dongfeng Motor put forward " independent" strategy Connecteur OBD2 ( domestic a number of enterprise groups have proposed such a slogan ), the destination is determined by 2015--1800000to 2000000independent passenger car brand scale, and puts forward three makes its way:

One is to push East brand of independent development of passenger vehicle. In accordance with Dongfeng Motor Group planning, the formation of future Dongfeng passenger car, Dongfeng well-off, Dongfeng Liuzhou automobile, Zhengzhou Nissan"2+2" career layout. The independent brand car plans2015 sales of 1200000 units. The easterly Aeolus is Chongzhongzhi is weighed, Dongfeng Motor 2000000"925" independent passenger plan, occupy 15% of the share. Two is a joint venture of independent brands. Three major joint ventures -- Dongfeng Limited ( Dongfeng Nissan company), Dongfeng Peugeot Citroen Automobile Company, Dongfeng Ford Dis Honda will spare no effort to promote the joint venture brand cars, plans in 2015to achieve annual sales target of 400000 units. The most noticeable is the Dongfeng Nissan to launch the Kai Chen Kai Chen, future still will roll Programmateur de clé auto out of pure electric vehicle. Recently, Dongfeng Honda also exposes the famous "Si Ming" brand. In three is in Taiwan, the introduction of a large Chinese passenger car brand, namely to Dongfeng Yulon as the main development", Zhi Jie" big China passenger car brand, plans2015 sales of 200000 units.

Chinese pickup MaxiDAS DS708  Ocean Road exit

A domestic and foreign truck status.

Pickup truck car head, tail small cars, both manned, and cargo, Pishi volvo vida dice durable, general displacement in2.0L-3.0L, is a horse-drawn cart. There is a single MaxiDAS DS708 row row row and semiparametric models, so full of energy, spacious and comfortable, its physical, business cost-effective, more than half a century in the overseas market has strong vitality.

The pickup is characterized by both car-like comfort, more functional, and than a car laden and maladaptive pavement ability strong, yet powerful features, in the device is equipped with high quality parts, performance is not inferior to mid-range cars. Therefore, in foreign countries, the pickup and car has the same" road access", so in North America, Southeast Asia, Latin America, the Middle East and other places SBB Key Programmer more national consumers.

In 2006, the United States of America 's best-selling MaxiDAS DS708 car of Guanya army is Ford and Chevrolet Silverado F series pickup pickup, the Dodge Ram pickup also in the "top ten list " list. In 2007, the United States market pickup sales volume amounts to about 3000000, and the Chinese market is still less than 200000 vehicles, and 879.2 Chinese million vehicles sales compared to total sales volume, pickup ratio of only2.3%, subdivision the smallest cars car sales, market share is negligible.

In some third world countries, pickup truck consumption has also become volvo vida dice an upsurge. Show according to the data: Thailand pickup sales total sales of nearly 70%, Philippines34%, Malaysia14%; India, Brazil, Pakistan, Indonesia and other countries pickup sales also accounts for its total sales volume 1/ 3. Thus, in either the first, second, Third World countries, from national government officials or to the poor people ( such as the United States President George W. Bush had personally harness pickup pickup Russian President Putin ), seem to pickup as Chinese type bicycle in use, so the market potential is very huge.

And in the international market popular fashion and form a sharp contrast. So far in China auto market, the pickup is just one of the" non-mainstream" edge model. Since the80's of the MaxiDAS DS708 last century, China started to develop pickup since, in car product catalog, it was wrong to pickup truck announcement (" Catalogue" ), in the national statistics, the pickup are classified as light trucks and truck ranks, in volvo vida dice charge of all unreasonable high taxes. At the same time, large and medium-sized city pickup has encountered discriminatory policy restrictions, not only in the city, suburbs and rural road yo, only when at dead of night time, to go into town; Tianbuliangjiu SBB Key Programmer have to retreat, as the thieves like in a sneaky way that dare not go one step beyond the prescribed limit, or be unreasonably heavy traffic. So vividly tease parable: "the pickup is little wife and lover's illegitimate child".

Therefore, Chinese pickup truck development in recent twenty years, with city limit line of policy restrictions, down the car collision; left has agricultural car crowded, right there in front of them sniper; light truck forced, after micro goods and twitter crowding, is a dilemma, walking hardship, have been in under the pressure of survival, in extremely harsh" slit" grow, it may be said the difficulties encountered, for each country car development history is extremely rare, has sold less than200000 units, the size of the market, small bulk, chaos, not form climate. Chinese pickup" disaster" is the discriminatory policies of the abuse of power, it industry volvo vida dice development is " human pickup". From the industry development, industry should be pickup car industry important component, its growth can not be ignored. At present, domestic pickup production enterprises from the initial to be less than 10, development to the present more than 30, the output from the insufficient million to nearly 200000, the level SBB Key Programmer of technical equipment and innovation ability have made great progress. Today, no matter from the pickup industry itself or from the promotion of independent brand level, discrimination pickup is deviated from the Chinese automobile industry development direction.

Since China first pickup truck was born to today, all of the pickup enterprises are in strong demand and appeal: on the pickup truck called the central and the local government to give a relaxed policy environment, in the hope of Taxation, especially in technical innovation, innovation of subsidies and other SBB Key Programmer related policy support. In particular the pickup from a van, passenger car directory directory included stripping, and enjoy the same right to the road car, using the same environmental standards, safety standards. Throughout the abuse of power by the authorities not to pickup made special restrictive policies, to the pickup truck enterprises fair MaxiDAS DS708 competition in the market opportunity and so on. But cried ten years but no fruit, the main reason is the developing and implementing policy makers will never choose the pickup as mounts.